AA International Indonesia (AAI), a Jakarta-based medical, travel, insurance and roadside assistance company that Michael Marquardt has helped successfully lead and grow, will be celebrating its 10th anniversary in business this month. Marquardt has seen the Indonesian market grow, evolve and emerge as THE alternative international trade and investment opportunity platform for companies in the United States and Europe seeking to expand their operations overseas. In this article, he shares his perspectives on the Indonesian market as a foreign national, and how other foreign business entities and executives can help the growth of their own local business enterprises.
My experience of doing business in Indonesia for more than a decade, and falling in love with the country, its people and its culture, have been highlights for me personally and professionally as a business entrepreneur. I work with such a talented team at AAI, and it has been a pleasure leading them as well as learning from them about the recipes for success in Indonesia.
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